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Pentagram Designs New Identity For NYC Parks [Pics]

Pentagram Designs New Identity For NYC Parks [Pics]
Advertising

The new leaf logo will be used in brand merchandising, signage and promotional materials.

Emma Hutchings
  • 1 june 2011

Pentagram’s Paula Scher, in collaboration with the Parks Department of New York City, has updated the Parks iconic leaf symbol. Pentagram describes the new logo:

The shape of the leaf has been streamlined slightly to smooth out the edges, and the line of the surrounding circle has been made thinner. The color has been changed to a more contemporary shade of bright green that can be uniquely associated with NYC Parks—as opposed to the more generic fern or forest green associated with parks services in general—and may be updated according to fashion…The logo can also be used in black and white, where its distinctive silhouette makes a powerful mark.

The leaf design will be adapted into patterns for brand merchandising, used to consolidate existing Parks signage, and be displayed on brochures, posters and promotional materials for Arts & Culture programming and events.

Pentagram

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