Caroline O’Connor, 2010-11 Levinthal Fellow at Stanford University’s Hasso Plattner Institute of Design came up with the idea for Plum while taking part in the school’s 10-week start-up course Launchpad.
Plum is a rental service for baby clothes. They describe themselves as the “Netflix for baby clothes”. Customers get boutique clothes in the sizes they need and then send them back when they get too small. Plum can then send you the next size your child needs, and will organically launder the clothes you send back, before renting them to another family. Any clothes in less-than-perfect condition are donated to foster care.
Plum buys brands such as Egg Baby, Kate Quinn Organics, Petit Bateau, and Tea Collection. Subscriptions start at $16 a month for two outfits, up to $49 a month for seven outfits. Watch the video below for more info on the service: