Miuccia Prada's designs are naff, says Italian designer on eve of his rival's debut on the Hong Kong stock exchange.

Piers Fawkes, PSFK
  • 27 june 2011

This article titled “Prada’s stock market debut marred by ‘tacky’ charge from Giorgio Armani” was written by John Hooper in Rome, for The Guardian on Friday 24th June 2011 16.51 UTC

When Prada made its stock exchange debut in Hong Kong on Friday, it was the realisation of a dream held for at least 10 years by the creators of what has become Italy’s top-selling fashion house.

But the occasion was tainted by the lingering venom of the most toxic attack the Italian fashion world has seen in recent years. At a press conference in Milan on Tuesday Giorgio Armani tore into Miuccia Prada, saying she had “chosen the path of irony and of the bad taste that pleases”.

Armani acknowledged that the 62-year-old Prada, who has worked in her family’s fashion firm since 1978, was “brilliant in her way, as are the Dolce & Gabbana duo”, but added: “I’ve chosen to dress people.”

Using a highly offensive term in Italian, he said he refused to stage shows that were “baracconate“: tacky and improvised. “It’s a [sign of a] lack of respect for the customers,” he said.

Armani’s reference to Dolce & Gabbana was a distinctly back-handed compliment. Two years ago he accused the most famous partnership in style of plagiarising a pair of quilted trousers from his own collection of the year before. The row, inevitably dubbed “Trousergate”, was eventually patched up after his claims were indignantly denied by his younger rivals.

Among Prada’s most talked-about innovations this year is a line of tricolour wingtip espadrilles. The shoes have already found favour with the actor Jude Law, among others. But when asked about them at Tuesday’s press conference he said: “Only newspapers like what is naff.”

The permatanned 76-year-old then lit into Prada’s financial strategy. “Let’s not kid ourselves; Hong Kong is an easier stock exchange than the others,” he said.

“I don’t have debts,” he added. “Their problem, by contrast, is to pay back the banks what they have doled out to make the Prada name strong.”

It was the second spat in a week in the hothouse world of style. On Wednesday the Tunisian-born designer Azzedine Alaïa said Karl Lagerfeld’s creations were “too much caricature” and decried the dress sense of Vogue’s editor-in-chief, Anna Wintour.

Prada in Milan said it had no comment to make. Prada’s shares made a quiet start, closing at HK.60 (£3.18), just 0.25% above the offer price. © Guardian News & Media Limited 2010

Published via the Guardian News Feed plugin for WordPress.


Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Experiential Marketing Today

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Today

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be


Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Travel Today

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Today

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Related Expert

Hugh MacLeod

Marketing Pundit, Cartoonist

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

Automotive Today

Bike-Share Program Helps Students Save Money And Get To Class On Time

Zipcar and Zagster are creating sponsored programs across 500 U.S. college campuses


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Advertising Today

Lancôme’s Newest Campaign Stars A Domestic Abuse Survivor

Rosie Batty is the new face of the Love Your Age series, and is using the platform to bring awareness to a prevalent and deadly problem

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

Fitness / Sport Today

Shoe-Worn Device Helps Kids Perfect Their Soccer Kick

A new wearable helps youth players improve their placement skills and technique


Future Of Work
Cultivating The Next Generation Of Leaders

Syndicated Yesterday

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Yesterday

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

No search results found.