Common co-founder, John Bielenberg, shares his thoughts on a new initiative he calls a ‘collaborative brand’ at the ‘What’s Next?’ segment of PSFK’s 2011 NYC Conference.
Co-founder of Common, John Bielenberg, talks about the path leading to the birth of his collaborative company; what it stands for and what it’s accomplished so far. The goal of Common is to encourage entrepreneurs to take the power of capitalism and channel it towards positive social change.
Some highlights from the presentation:
- Human impact on the natural world is at a tipping point in climate change and the population explosion in Asia
- Project M is a program that opens the eyes of young creatives to the power they have to impact the world
- Pie Lab is an example of a Project M campaign that started off by bringing awareness to a social cause and eventually becoming a full-fledged sustainable, social venture
- Common is the world’s first collaborative brand and a new concept of capitalism that supports sustainability, transparency, collaboration and the value of community