![Ray-Ban’s Chameleon ‘Never Hides’ [Video]](http://cdn.psfk.com/wp-content/uploads/2011/05/Screen-shot-2011-05-21-at-2.19.44-PM.png?fedaf9)
Ray-Ban’s Chameleon ‘Never Hides’ [Video]
A very quirky, charming video for Ray-Ban caught our attention for its very clear embodiment of the brand’s message – ‘Never Hide.’ A chameleon’s adaptability to a variety of wayfarer frame colors is both entertaining and telling. With those colors, it’s hard to imagine the chameleon (or anyone else, for that matter) hiding.
A simple, fun, expressive and – dare we say it – ‘viral’ video. Though we suspect that was, at least in part, the purpose.
[via The Cool Commentator]
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
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