Brazilian real estate developer Gafisa decided to ask people directly, what they want in their new apartments? Launched last week, the Edifício Colaborativo (Collaborative Building) initiative transformed the company’s fan page on Facebook in a crowdsourcing platform, intended to harvest innovative ideas for a new building.
Users can contribute with their suggestions for sustainability and technology/automation features, leisure facilities, the characteristics of the apartment, and ultimately their very own name for the building.
As part of the launching campaign, some of the ideas collected from the platform will be used in the “Testing Great Ideas” show, on Discovery Channel.
The Edifício Colaborativo comes less than two years after the Fiat Mio, and a little more than three years after Azul Linhas Aéreas got its name in a public consultation. These various crowdsourcing initiatives show that Brazil is a fertile ground for this kind of process, and that Brazilian companies, once very orthodox, are getting increasingly open to new ideas.