Blogger and consultant, Ruby Pseudo, discusses how Nike’s relaunched store invites locals to interact and just hang out.
London’s Nike 1948 store in Shoreditch relaunched last week, after being closed for a few months for a refit. The refurbished space, managed by the PR company Slice now includes a library, which is meant to encourage locals to come and hang out. A part from the free drinks and canapes you’d expect from such an event, man of the moment SBTRKT was on the decks and the film below by Tyrone Lebonwas being shown. The film is a colorful mash up, like a cleaner PWBC, intended to depict a summer of tennis in London. To coincide with the re-launch of the store, 1948 have a new magazine website, run by our mates Phoebe Lovatt and Tan. The magazine also has an accompanying iPad app which launches on Thursday.
Our mate Gary Warnett also had some interesting things to say on the topic of PR events in his piece ‘The Mediocrity Cycle’ which examines the culture of promotion behind branded collaborations.
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Ruby Pseudo is the founder and writer of Ruby Psuedo Consulting, which is a global youth planning and research consultant agency. Learn more about Ruby at Ruby Psuedo Consulting.