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Simple Cardboard Packaging Houses One Of The World’s Most Expensive Olive Oils

Simple Cardboard Packaging Houses One Of The World’s Most Expensive Olive Oils
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An unassuming cardboard design houses one of the most expensive virgin olive oil products in the world.

Don Michael Acelar De Leon
  • 16 june 2011

Spanish multidisciplinary design studio CuldeSac showcases a modest recyclable cardboard design that houses one of the world’s most expensive olive oils in a remarkable effort to communicate the desire for sustainable development in packaging. Layers of brown cardboard rectangles are mounted together to form a renewable case for El Poaig’s extra virgin olive oil, El Verd (The Green), made from locally grown, native olive trees that are up to three thousand years old.

CuldeSac

El Poaig

[via InHabitat]

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