Snoop Dogg Swag Costs Less The More You ‘Like’ It

Snoop Dogg Swag Costs Less The More You ‘Like’ It

An innovative new celebrity-endorsed promotion idea gives people discounted products in exchange for Facebook likes.

Emma Hutchings
  • 7 june 2011

A new “Shop Snoop Now!” link on Snoop Dogg’s Facebook page offers products from the fragrance brand Fragrance Rebel at a discounted price if they get a certain amount of ‘Likes’.

In this Facebook-exclusive ‘Deal of the Day’ promotion, a different product is featured each day. If it gets 100 likes, people buying it will get 10% off the stated price. If it reaches 200 likes, they will get 20% off, and 300 likes will get people 30% off. Big discounts for Snoop-approved products, and with his 10 million Facebook fans, it should be easy for them to reach 300 likes. Dotbox, the e-commerce, social media marketing company behind the idea believes the promotion is a first for the industry.

Fragrance Rebel

Snoop Dogg Facebook page

[via Mashable]


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