menu

Sustainable Fish Deal For McDonald’s In Europe

Sustainable Fish Deal For McDonald’s In Europe
Retail

McDonald's Filet-o-Fish wrappers will feature a blue eco-label promoting their sustainability.

Emma Hutchings
  • 9 june 2011

McDonald’s has recently announced one of the highest profile eco-labelling deals ever, by starting to serve only sustainable fish in its Filet-o-Fish sandwiches in Europe. The Marine Stewardship Council‘s blue eco-label will adorn wrappers of the sandwich from October, certifying that the fish used is from a sustainable source.

The largest fast-food chain in the world has 7,000 restaurants across 39 European countries. It sells around 100 million Filet-o-Fish sandwiches in Europe every year and the nonprofit organization will receive 0.5% of their cost in exchange for the appearance of their labels. The chief executive of the Marine Stewardship Council, Rupert Howes, said that the deal was:

A tremendous testament to the ability of our industry leaders to transform the seafood market and help drive changes on the water.

Marine Stewardship Council

[via NYTimes]

Photo by NYTimes

+#retail
+Environmental / Green
+Europe
+mcdonalds
+Retail
+Sustainability
Trending

New York City Now Has Its Own Data Dashboard

Cities
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Social Media Today
Consumer Goods Today
No search results found.