menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Tesco To Create More Global Retail Brands

Tesco To Create More Global Retail Brands

CEO's new strategy to make the supermarket more aspirational and adaptive to consumer trends.

Emma Hutchings

The CEO of Tesco, Philip Clarke, has placed emphasis on creating more global retail brands and nurturing the underperforming UK chain of supermarkets. He believes Tesco needs to be more aspirational and offer consumers new reasons to shop in their stores.

He hopes to create new highly-valued brands, rather than selling products emblazoned with the name of the supermarket. These will add to existing labels, such as their clothing line F&F and their consumer electronics brand Technika, which are sold around the world.

He stated:

As people develop their higher levels of disposable income, they want to treat themselves. They do not want to just buy Tesco Value shower gel. They want to have something sat in their bathroom that looks like it is a brand. So you create brands.

Tesco

[via brandchannel]

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth