menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

The Evolution Of The Oreo [Pic]

The Evolution Of The Oreo [Pic]

The 'face' of one of the most popular cookies has undergone few adjustments since its introduction almost 100 years ago.

Emma Hutchings

The Oreo cookie has been around for nearly 100 years. Since its introduction by Nabisco in 1912, its design has changed only a couple of times and the contemporary design we know today was settled upon way back in 1952.

The first pattern used was a simple wreath-like design, now it has a geometric pattern similar to a four-leaf clover, with a serated edge. Many sources credit William Turnier with this design, who worked for Nabisco as a design engineer during the time it was adopted. Below is a picture of the evolution of the cookie, on the left is what is looked like in 1912, in the middle is 1924, and on the right is what is looks like today.

The Evolution Of Oreo Design [Pic]

Oreo

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store