The Future We Create

The Future We Create

A virtual conference will unite thought leaders to identify solutions to shape and influence the future of accessible, clean water.

Paloma M. Vazquez
  • 1 june 2011

The Future We Create is a virtual conference that invites 60 thought leaders to explore the critical topic of the future of water, sharing their perspectives in 60 minutes. The site and project are hosted by The Dow Chemical Company with the intent of creating a forum for the open, collaborative exchange of ideas on important topics.

According to the conference’s organizers;

Beginning with a big-picture perspective, and uncovering both key “megatrends” and personal stories from the frontlines, The Future of Water will examine how different fields, sectors, and stakeholders can meet the challenge of supplying a growing global population with clean and sustainable water.

The list of participants is impressive, including organizations and institutions like UNICEF, the World Bank, John Hopkins University – and even brands that can impact the situation and help provide solutions (like Coca-Cola).

The virtual conference will take place on Tuesday, June 7th. While we’re curious to see what ideas result from this collaboration, we believe the bigger opportunity would be to subsequently share and track the impact of actions committed to as a result of those ideas. Platforms for open discussion are all around us – what would be most demonstrative of these brands’ and participants’ ideation efforts is tracking the impact of said ideas. Now that would be a story – we’ll just have to wait and see what follows from the conference.

The Future We Create


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Sustainability Today

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Today

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing


Get PSFK's Related Report: Future of Automotive

See All
Advertising Today

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection

Technology Today

Honda Has 3D Printed A Fully Electric Minivan

The car manufacturer partnered with product developer Kabuku to create the small versatile vehicles

Related Expert

Kate Unsworth

Fashion and Wearable Tech

Innovation Yesterday

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Yesterday

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world

Media & Publishing Yesterday

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Travel Yesterday

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Beauty Yesterday

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Yesterday

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

Design & Architecture Yesterday

500 Plastic Chairs Used To Create A Recyclable Pavilion

Design agency CODA built a grandoise art piece from simple lawn furniture

Retail Yesterday

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Yesterday

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

Op-Ed Yesterday

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

No search results found.