menu

The Swag Bag: Airlines Cash In On Providing Modest Luxury

The Swag Bag: Airlines Cash In On Providing Modest Luxury
Advertising

What used to be an exclusive item for first-class airline passengers is now a promising source of advertising revenue.

Don Michael Acelar De Leon
  • 3 june 2011

Brand Channel, the brand watch website, recently noted an interesting trend that is percolating in the world of air travel: while most airlines are cutting down on services and imposing charges on even the most basic provisions, they still maintain the swag bag, a small bag with ‘elite branded amenities’ either given or sold to first-class passengers. While it may be a nod to the bygone days of air travel, the swag bag seems to be a potential source of revenue:

Some airlines are looking to the practice as a new way to generate revenue — by selling the bags to economy-class passengers, and splitting the proceeds with the brands providing the goodie bags.

Brand Channel: “When it comes to co-branding, Airlines have it in the Bag

 

+#advertising
+#retail
+Advertising
+airline
+Brand Development
+co-branding
+Finance & Money
+Luxury
+Retail
+technology
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.