The Swag Bag: Airlines Cash In On Providing Modest Luxury
What used to be an exclusive item for first-class airline passengers is now a promising source of advertising revenue.
Brand Channel, the brand watch website, recently noted an interesting trend that is percolating in the world of air travel: while most airlines are cutting down on services and imposing charges on even the most basic provisions, they still maintain the swag bag, a small bag with ‘elite branded amenities’ either given or sold to first-class passengers. While it may be a nod to the bygone days of air travel, the swag bag seems to be a potential source of revenue:
Some airlines are looking to the practice as a new way to generate revenue — by selling the bags to economy-class passengers, and splitting the proceeds with the brands providing the goodie bags.