Here is a look at some standout brand-building and communications stories that caught our attention this week.

Ideas Shaping Strategy, Creativity & Innovation

• Can Your Company Survive a Bubble?
• 15 Most Innovative Companies ‘Of All Time’
• How to Keep Your Message Clear
• We-Defining ‘Me’
• A Lesson from Zappos: ‘Like’ Is Not a Social Media Strategy
• Brands Should Follow the Top 5 Traits Young People Look for in Social Friends
• Why Brands Need a Customer Experience Strategy to Stay Competitive
• The Anatomy of Effective Web Design
• The New Face of Marketing Research Intelligence
• There’s No Room for the Idea Guy
• I Want to Meet a (Venture) Partner
• Measuring the Net’s Growth Dividend
• How, and When, to Make a Decision
• NY Mayor Bloomberg Announces DUMBO Business Incubator to Support Tech Entrepreneurs

Innovative, Inspiring Ideas: New Products, Projects & Services

• Tim Exile: Google Guitar Homepage Song (Les Paul)
• Yoxi: Trim the Waste of Fashion
• Will Data, the Crowd or Personal Guides Deliver the Golden Age of Travel
• 3M’s Visual Impact Scanner Knows What Your Eyes Want (great for exploring impact of visual design)
• Insta.platform
• Instagram Unveils ‘iPhone Hooks’ So Other Apps Can Play Nicely with Them
• Passengers’ Mobile Data Helps Predict the Next Train
• Responsive Web Design: I Hope It’s For Real This Time
• Enough with ‘Call of Duty’, Answer the Call in Room 417 (on using gaming for corporate training)
• Visualize.me (Visualizing your resume)

Brand (& unbranded) Content – For Better Or Worse

• Firefox Markup
• Tag Heurer Link (Android Smartphone) Gets Leaked
• Bombay Sapphire Projects Fan’s Imagination on London
• Orange: ‘This Summer’ Movie-Style Voice-Overs
• True Blood: Dig Deeper
• Interactive McDonald’s Billboard Lets People Pay for Food
• IKEA Shirt
• More Target than Tar-Zhay? (is Target losing it’s voice?)
• Apple Wants to Build the Best Movie Showtimes App
• P&G Tries Facebook Commerce Again with New Platform
• Mountain Dew Designs Skate Park to Look Like Giant Pinball Machine
• Paramount Partners with Twitter for ‘Secret’ Premiere of ‘Super 8′

Digital Media, Tech & Marketing News & Resources

This week’s announcements, news:

• How Apple’s Lion Mauls Competitors and Feasts on Their Ideas for iOS5
• Nintendo Unveils New Console and Controller at E3
• Apple iCloud Brings Previously Purchased Apps Back from the Dead
• Young Children Consuming More Digital Media

Social media:

• RIP Websites? (on embedding your website on Facebook tabs using iFrames)
• Facebook Exec: Local Input Key to Ads for Global Brands
• 31 Things You Should Know About Google’s +1 Button
• 12% of Twitter’s Q1 Revenue Came from Auto Advertisers

Mobile:

• Location-Based Services Worth $10Billion by 2016
• The Future of Mobile Advertising: Less Annoying, More Useful
• Startups Find Ways to Target Mobile Users Anonymously
• How Apple Feeds its Army of App Makers