TOMS: ‘Not Just Shoes Anymore’ Campaign
TOMS is expanding beyond shoes as it launches the next step in its "One for One" campaign.
- 7 june 2011
TOMS is rebranding itself as its expands beyond shoes with its social activism. Since 2006, it has implemented a “One for One” business model, donating a pair of shoes each time a pair is bought from them. More than 1 million pairs have now been distributed to those in need in over 20 countries.
The next chapter for the company is due to be revealed on their Facebook page, which states:
Starting June 7th, TOMS is no longer just a shoe company. We’re the One for One company. Which means every time you buy something from TOMS, together we help a person in need. We started with shoes, and we’re about to take the next step to help meet even more needs around the world.
TOMS Mystery boxes have been sent out to retailers nationwide, to be opened along with the Facebook reveal of their future.