Jeff Katz, founder and CEO of Orbitz, takes his fascination for travel in the virtual world and sets up ways for gamers to win real-world travel opportunities. Travel Game, that launched in public beta at last month’s Google I/O developer conference, has a simple premise: if a player is walking along the streets of France, then he can be offered a real traveling package for Paris. Ever since its launch, Katz has noted overwhelming responses from its growing number of players:

We’re seeing tremendous engagement — people are playing 20 to 30 minutes of game play and a typical social game is a few minutes. We’re getting a lot feedback from gamers like “add more destinations,” and “make it even simpler and faster.” We’re hardly marketing the game and there’s a lot of interest from e-commerce companies, airlines and hotels….If you spend some of the “moola” that you win in the game, you can get a cruise, or a round trip ticket to Mexico. As we get more players, we get more rewards. As we get more advertisers, we get more rewards.

Travel Game

Orbitz

[via AdAge]