The partnership aims to boost sales at Sears and help the UK retailer break into the US market.

The partnership aims to boost sales at Sears and help Debenhams break into the US market. The Telegraph explains:

The two retailers are understood to be in early discussions about Debenhams opening concession or franchise areas in Sears outlets across the US. The UK department store retailer currently has around 60 franchised stores around the world and has a plan to increase this number to 100 as it looks to expand beyond its domestic market.

Debenhams will be hoping that it can attain the kind of success on the US high street that has eluded many of its rivals. UK retailers, including Marks & Spencer, Dixons and Laura Ashley, have famously come unstuck while trying to crack the notoriously tricky American market.

Comments

Quantcast