menu

Unilever’s Global Campaign To Promote Corporate Identity And Transparency

Unilever’s Global Campaign To Promote Corporate Identity And Transparency
Advertising

The company wants to boost consumer interest and understanding and promote the diversity of its brands.

Emma Hutchings
  • 30 june 2011

Unilever is going to start a global campaign in September to build a better relationship between consumers and its brands, and will highlight its sustainability. The campaign will take place across digital and print media, with the tagline “Small actions. Big difference.” The company plans to increase sales while reducing their impact on the environment.

Unilever hopes the campaign, which will feature its logo prominently, will result in consumers having a better understanding of its brands, as many are currently unaware which products it owns. Its many food, personal care and home care brands include Flora, Slim-Fast, Dove, Vaseline, Domestos and Surf.

Unilever

[via Brand Republic]

+#advertising
+#retail
+Advertising
+consumer goods
+Drive Sales
+Environmental / Green
+Health
+home
+Home & Garden
+Retail
+Sustainability
+unilever
+Work & Business
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.