The company wants to boost consumer interest and understanding and promote the diversity of its brands.
Unilever is going to start a global campaign in September to build a better relationship between consumers and its brands, and will highlight its sustainability. The campaign will take place across digital and print media, with the tagline “Small actions. Big difference.” The company plans to increase sales while reducing their impact on the environment.
Unilever hopes the campaign, which will feature its logo prominently, will result in consumers having a better understanding of its brands, as many are currently unaware which products it owns. Its many food, personal care and home care brands include Flora, Slim-Fast, Dove, Vaseline, Domestos and Surf.
[via Brand Republic]