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Why Are We Fooled By Urban Outfitters? That Pesky Style/Substance Divide [Headlines]

Why Are We Fooled By Urban Outfitters? That Pesky Style/Substance Divide [Headlines]
Retail

As soon as a counterculture emerges, it’s immediately co-opted by people with money who know that coolness and youth sell.

Piers Fawkes, PSFK
  • 3 june 2011

As soon as a counterculture emerges, it’s immediately co-opted by people with money who know that coolness and youth sell. It’s a coup if the establishment exploits anti-establishment culture for a profit, but it isn’t uncommon. GOOD

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