A handful of campaigns such as The History Channel’s interesting fact in your location Foursquare promotion can inspire your own marketing initiatives to be creative with the location-based service.
There are now more than 500,000 businesses on Foursquare. A handful of campaign lessons that can inspire your own marketing initiatives include:
Lesson 1: While The History Channel can’t directly tie the success of the Foursquare campaign to a spike in ratings, the brand has been successful in getting people excited about history and fun facts.
Lesson 2: Your loyal customers are probably excited about earning loyalty points with your brand. Consider using Foursquare to offer more loyalty points — the business doesn’t lose any actual money, but they do gain an excited consumer who will likely come back again and again.
Lesson 3: While not every brand has pockets deep enough to finance a partnership with Foursquare itself, it’s wise to target digital influencers, who are likely to share unique experiences — like winning a Golden Ticket — to their social networks.
Lesson 4: Most people associate Foursquare specials with retail and restaurants, but businesses of any type can reap the benefits of the platform. Since many people push their Foursquare checkins to Twitter and Facebook, having a presence on Foursquare makes for great word-of-mouth buzz.
Lesson 5: You don’t have to give away a meal — a free dessert just may be the cherry on top that will lure customers back time and again. Plus, once customers come to the restaurant, they may splurge and order appetizers and wine since dessert is free, which will boost revenues even more.
Lesson 6: A little innovation goes a long way. Plus, a quirky campaign like this has a tendency to go viral, which spreads awareness of your brand even farther.