menu

Acura And Richard Chai Create A Team Of Fashionable Superheroes

Acura And Richard Chai Create A Team Of Fashionable Superheroes
Design

An up-and-coming designer collaborates with the popular car company to create costumes and accessories for the latest Marvel comics film, Thor.

Laura Feinstein
  • 18 july 2011

More people should know about Richard Chai. Quietly and deftly, this talented designer has carefully honed his craft to create some of the freshest and chicest designs in both women’s and men’s contemporary fashion. Though adored by the fashion set, he has yet to reach the kind of widespread recognition held by other up-and-coming designers such as Alexander Wang and Proenza Schouler.

However, through linking up with wider household names, Chai has slowly been making his way into the mainstream, and his newest project is no exception. Though it’s a far cry from his more prolific collaboration with mass retailer Target, Chai has sought once again to bring his sleek designs and minimalist feel to the populas, this time by teaming up with Acura. As part of a recent promotion for the movie Thor, Chai helmed much of the costume design for the infamous S.H.I.E.L.D. Agents (the intelligence and security organization of Marvel Universe) who are decked out in sleek black suits, polished collared shirts, and other accessories that stay within Chai’s aesthetic sensibility. The finished product is definitely something unique and otherworldly, but most importantly: utterly wearable.

Check out some of the sketches from the collaboration below:

Acura

Design
Trending

Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive
Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Trending

Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Related Expert

Gabe Newell

Game Development and Distribution

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Yesterday

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

Fashion Yesterday

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Yesterday

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Europe Yesterday

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Yesterday

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Yesterday

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

No search results found.