menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Beer Brewery Debuts New Ale With Cinematic Animated Gifs

Beer Brewery Debuts New Ale With Cinematic Animated Gifs

To announce the release of Tweason'ale, a gluten-free brew, Dogfish Head partnered with Cinemagraph artists Jamie Beck and Kevin Burg.

Kyana Gordon

Sam Calagione, of Dogfish Head Brewing, invited Kevin Burg and Jamie Beck, the duo behind Cinemagraphs (essentially classy animated gifs) to document the process of making the brewery’s new gluten-free strawberry ale. The New York Times Diner’s Journal highlighted the unique form of storytelling in a slideshow with each image capturing the essence of Tweason’ale – from the hand-loading of 150 pounds of organic strawberries into a wooden fruit press to the first pint served in a brewpub. From a marketing standpoint, the subtle cinemagraphs reflect the beer itself, lovingly crafted with strong attention to detail.

Dogfish Head

Cinemagraphs

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth