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Browse And Buy Groceries While You Wait For Your Train

Browse And Buy Groceries While You Wait For Your Train

UK grocery giant tested out a virtual grocery store, the ultimate convenience, on the platforms of Korean public transit.

Timothy Ryan, PSFK Labs

UK based global grocer Tesco PLC implemented its Home Plus virtual store solution in a South Korean subway station enabling consumers to purchase groceries using their smartphones and have them delivered directly to their homes. Users browsing a virtual display of groceries intended to replicate the aisles of a supermarket can scan a product’s QR codes to place it in their “cart.” Transactions are completed online with a home delivery immediately following purchase.

After implementing its Home Plus virtual grocery store solution, Tesco has seen its online sales rise over 130%.

In anticipation to PSFK’s upcoming Future of Retail Report, we will be publishing a series of articles this week previewing the examples that will be used this year.

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