menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Burberry Hacks YouTube

Burberry Hacks YouTube

An adaptation of the video sharing platform creates an interactive video experience to promote the British fashion house's latest line of shades.

Catherine Fulton

To promote the bright-colored-foldable sunglasses from the Burberry Bright collection, the fashion label has launched a YouTube experience with an unexpected twist. Initially, the video appears to be housed within a standard youtube page format, however, a few seconds in, and the video grows, loosing its frame and taking over the whole page. The experience then becomes interactive, allowing users to select different colors and watch engaging video transitions from one color to the other. This gives personality to each color, while breaking the mold of a familiar media channel.

Experience it here.

Burberry Bright

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store