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Domino’s Spins Its Bad Rap Into Good Press [Headlines]

Uses social media, Domino's pizza re-establishes its brand as a company that values transparency.

Caroline Ku
  • 20 july 2011

Domino’s once experienced an epic social media disaster, but now those same networks are helping the pizza chain completely revamp its brand.

A pair of employees filmed themselves doing a plethora of horribly disgusting things to Domino’s sandwiches before serving them and posted the video on YouTube 2009. It went viral in an instant, racking up more than a million views, blowing up on Twitter, rampaging around Facebook walls and firing up the blogosphere.

The incident nearly doomed Domino’s because of its bad initial crisis management, but now it’s reinvented itself as wholly transparent through those digital platforms, according to MarketingDaily. Kim Bhasin/The Insider.

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