Ed Cotton: A Peek Into Bjork’s New Music Hybrid

Ed Cotton: A Peek Into Bjork’s New Music Hybrid

The Director of Strategy at BSSP explores the Icelandic singer's new app/album hybrid and reviews the groundbreaking concept that combines music with science and nature.

Valentina Park
  • 21 july 2011

One of the most appealing aspects of the proliferation of new technological channels has been the ability for content creators to allow their content to be accessed on new these new formats. The traditional hardware of old has now given way to multiple increasingly mobile forms.

However, the simple transfer and access of content from one device is not really stretching the potential opportunity. It’s kind of lazy. The real opportunity lies in being able to craft and create a new hybrid that makes the most of the new technological platform that allows the content to be experienced in new ways that go significantly beyond the traditional formats of old.

This is the case with Bjork’s new album-Biophilla
which is being released as an iPhone and iPad application.

Each track is downloaded individually and contains its own set of experiences.

The first track Crystalline, contains; a game, the music score, a visual graphic experience for the track and extensive sleeve notes.

Given that the album is a concept that with the world of science and nature- there’s the potential with the technology to take the listener on a journey through these worlds and it’s clear that’s exactly what Bjork intends to do.

While not every artists has the resources and brand power to pull this type of thing off, Bjork gives us a glimpse into a new media world that pushes beyond the old formats to create genuinely new ways to experience and interact with content.

(Read the original post.)

Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights.


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Travel Today

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Infants Today

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep


Get PSFK's Related Report: Future of Automotive

See All
Sustainability Today

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Today

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Related Expert

Lonneke Verbiezen

Social Media & Air Travel

Retail Today

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

Social Media Today

Instagram Tool Prevents People From Harming Themselves

A new anonymous reporting option on the social media platform hopes to provide better emotional support for users

Retail Today

Apple’s New London Store Is Filled With Living Trees And Sunlight

The brand's UK flagship location has been reimagined with a focus on customer experience and community


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Today

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Syndicated Today

Artificial Intelligence Could Serve As A Judge In The Court Of The Future

A new software program can weigh up legal evidence and more questions of right and wrong to predict the outcome of trials

Brand Development Yesterday

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Yesterday

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year

Food Yesterday

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Yesterday

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Travel Yesterday

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Design & Architecture Yesterday

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Yesterday

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology

No search results found.