Duane Reade’s recently opened flagship location in lower Manhattan will now offer makeovers and fresh food vendors.
Duane Reade’s newly minted flagship store in lower Manhattan offers expansive in-store services including access to fresh food vendors and a variety of personalized beauty services. The 24hr, 22,000 square foot pharmacy will host in-house beauty bars for makeovers, nails and hair in addition to apportioning space for fresh sushi and fruit smoothie offerings. The concept draws its inspiration from European sources as retailers here are redressing static brand images with new in-store expectations.
Joe Magnacca. President of Duane Reade and Everyday Living Situations at the Walgreen Company, explains the strategy:
We’re really inspired by the European drugstore, which is very different from what we have here in the U.S. We’re trying to move the market in a very different way. A drugstore is essentially founded in health and some convenient foods, we believe we have the opportunity to expand in to more foods, and that’s why he have the sushi bar and gluten-free products. In addition, we’re trying to offer services. We think that European inspired drugstores are the future for North America.
In anticipation of PSFK’s soon-to-be-released update to our Future of Retail Report, we will be publishing a series of articles next week in preparation.