The latest edition of the popular app is finally on par with Groupon Now, by offering both comparison shopping and nearby promotions.
Google, by way of Google Offers and Google Wallet, has long shown an interest in winning the daily deal poker match against current market leader and one-time acquisition target Groupon. Tuesday, Google is going all in with a deals-focused update to Google Shopper for iPhone.
The Google Shopper for iPhone application [iTunes link], once focused around comparison shopping, now includes nearby offers and has become a near clone of Groupon’s first-to-market Groupon Now application for location-based deal discovery. Jennifer Van Grove/Mashable.