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Heineken Indicates When Handlebar Moustaches Are Appropriate [Headlines]

The beer giant's new spot tells you how to rock a major moustache and snag a girl.

Caroline Ku
  • 19 july 2011

“The Handlebar Moustache” is Heineken’s and W+K NY’s sequel to “The Snakeskin Jacket,” and like its predecessor, it takes a look a when certain bold fashion statements are appropriate. Of course, the handlebar moustache has become a hipster facial-hair fixture over the past few years, and Heineken has definitely been appealing to young 20-something urbanites since W+K Amsterdam’s “The Entrance” was released at the beginning of the year. Hell, they were even the official beer sponsor of Pitchfork Music Festival in Chicago this past weekend, and plenty of Heineken Lite cups were devoured by indie rock snobs who indifferently listened to the offensive hate-rapping of OFWGKTA. Bob Marshall/AgencySpy, MediaBistro.

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