When you think of ways to lose weight, your mind immediately turns to exercise, small-proportioned-meals, diet plans and, unfortunately, diet pills. In an effort to draw in consumers, a lot of brands create drinks with lower calories. Recently, new studies have shown that there is a 0.0 calorie drink that will help shed those extra, unwanted pounds. That drink, which takes up 2/3 of the world, is water.
Taking that insight and a little bit of science, German ad agency Grabarz & Partner created a uniquely playful advertisement for Liebenzeller Bad-branded water bottles. Instead of creating typical TV ads or interactive banner ads, they put a picture of the bikini model on the back of the bottle’s label. When drinkers turn the bottle around, the water-refracted light makes the model look wider and a little overweight. As the drinker consumes more of the water, the refraction disappears and is replaced with the skinny model. Watching the wider model magicaly turn into a skinny one seems like an incentive enough to drink more water.
See the demonstration of the bottle in the video below: