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Martin Sorrell: Data Analysis Is Power [Headlines]

Martin Sorrell: Data Analysis Is Power [Headlines]

“People used to say that information is power but that’s no longer the case. It’s analysis of the data, use of the data, digging into it – that is the power. You get so much of the stuff and everyone has access to it."

Piers Fawkes, PSFK

“People used to say that information is power but that’s no longer the case. It’s analysis of the data, use of the data, digging into it – that is the power. You get so much of the stuff and everyone has access to it.” Martin Sorrell

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