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Martin Sorrell: Data Analysis Is Power [Headlines]

Martin Sorrell: Data Analysis Is Power [Headlines]
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“People used to say that information is power but that’s no longer the case. It’s analysis of the data, use of the data, digging into it – that is the power. You get so much of the stuff and everyone has access to it."

Piers Fawkes, PSFK
  • 26 july 2011

“People used to say that information is power but that’s no longer the case. It’s analysis of the data, use of the data, digging into it – that is the power. You get so much of the stuff and everyone has access to it.” Martin Sorrell

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