menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

McDonald’s A-Z Campaign

McDonald’s A-Z Campaign

A new advertising campaign in the UK uses the letters of the alphabet to describe what makes the fast food giant a responsible and beneficial company.

Emma Hutchings

 

A new UK  campaign has been developed for McDonald’s by creative agency Leo Burnett. The integrated ad campaign is made up of a TV commercial, website, trayliners, print ads and graphics on their trucks. ‘The A-Z of McDonald’s’ has assigned something positive about the company to each letter of the alphabet, from the Apples in their fruit bags to their ambition to send Zero waste to landfills.

The quality of their ingredients, staff training, local community projects and their commitment to being environmentally-friendly and energy-efficient all feature in the A-Z. This campaign is a good way to advertise their achievements and draw attention to the positive aspects of McDonald’s.

The A-Z of McDonald’s

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store