menu

Monocolumn: Peru Celebrates Inauguration Of Left-Leaning Government

Monocolumn: Peru Celebrates Inauguration Of Left-Leaning Government
Advertising

A new president brings with him an air of optimism and change that many Peruvians are looking forward to.

Caroline Ku
  • 29 july 2011

Monocolumn is Monocle’s daily bulletin of news and opinion. Catch up with previous editions here.

The normally bustling streets of Lima were more quiet than usual yesterday. While school children paraded through downtown early in the morning, many limeños had left town to take advantage of “Fiestas Patrias”, the country’s Independence Day celebrations and the second most important public holiday of the year. This year, there was another reason for people to be off the streets. Glued to their televisions, Peruvians watched the inauguration of Ollanta Humala, the country’s new president.

New presidents of Peru are always sworn in on Fiestas Patrias  — or 28 July — delivering their first address to a captivated audience, watching eagerly without the distractions of the usual working day. Among other things, Humala’s inaugural address pledged an incentive to return to work, by raising wages by 25 per cent over two stages.

The anticipation of Humala’s presidency has been great. In a country with a conflict-ridden and unstable past, Peruvians are used to periods of relative calm being uprooted by corrupt government and socio-economic inequality. While some are hoping that Humala will alleviate Peru’s vast poverty and social polarity though redistribution programmes along the lines of Brazil’s popular former President Lula, others fear that his family’s history of noxious ethno-nationalism will come into play.

However, most people on the streets of Barranco — Lima’s most free-spirited neighbourhood — are positive about Humala’s appointment. Having campaigned on centre-left principles for this election, Humala gained the support of many of Peru’s most well-known artists and intellectuals. Indeed, when he announced his 16-member cabinet earlier this week, Lima’s cultural elite were still impressed. Among the most praised are Susana Baca, Peru’s new culture minister (and the first black member of cabinet for almost two centuries) and Miguel Caillaux Zalazzi, the country’s incoming agriculture minister.

Drawing further comparison with Lula, who appointed Brazilian singer Gilberto Gil as his minister of culture in 2003, Baca is one of Peru’s most beloved singers. Known for her work to preserve the history of Peruvians descended from African slaves, Baca’s background and music represents unity in a country divided by income, geography and race.

As former head of the biggest organisation of small farms in Peru, it seems Caillaux Zalazzi will be set on improving support for the country’s thousands of small farms who, over the last decade, have been empowered by the country’s important food movement.

“Our farmers have been forgotten by the politicians for the last 200 years. For the first time, cooks are joining with the farmer to build a new culture together,” says chef Gastón Acurio, a godfather-like figure to Peru’s food and agriculture industry. “The most important thing is to make the customer conscious of what is happen. When society’s concept changes, the politics change. I’m optimistic for this government; it will be different. I think we have a lot to look forward to over the next five years.”

Aisha Speirs is a Monocle staff writer based in New York.

To continue reading, click here.

Advertising
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Today

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Today

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Work

See All
Health Today

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Today

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Design & Architecture Today

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Today

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Today

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Today

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Today

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fashion Today

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Today

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

No search results found.