PSFK Reader Survey Results: You, Online

PSFK Reader Survey Results: You, Online

With a million influencers sharing the content on our site each month, the recent survey reveals online habits and even their average Klout score!

Jeff Weiner
  • 20 july 2011 started as a place for Piers Fawkes to share new ideas and inspiring things he came across in NYC and online. The unique perspective from which Piers wrote, made the site a go-to source for planners and strategists at both agencies and brands.* That was 2004. We were living in the P.F. world (pre-Facebook) and WordPress had just helped kick off the self-publishing revolution.

The PSFK team has grown since those early days, and with it, a devoted following of 1,000,000 monthly readers. While our audience makeup has transitioned from professionals to influencers, the early readership set the tone for our audience – an educated group of idea-sharers with an interest in design, technology, products, services and ways of living that are changing our world for the better. We recently performed our annual reader survey, to which over 1,000 of you responded. We learned some interesting things about our audience and their habits online, at work and at play. Over the coming week, we will be sharing some of the interesting things we uncovered about you all!


Social Mavens:

– 94% have Facebook accounts

– 81% have a Twitter account

– 85% share links from with friends and followers (mainly through email, Facebook and Twitter, but we did the survey before Google + hit the waves!)

– 36% have participated in a Meetup group and taken their online interests into the real world


– 51% self-publish online (Blog, Tumblr, etc.)

– 51% publish online one or more times each week


– 21% know their Klout score – and their average is 38

– Average number of Friends or Followers is over 400 for both Facebook and Twitter respectively

If you’d like a closer look at our reader profile (maybe you’re a digital media buyer and you’re considering engaging influencers) – download our reader survey on our Advertise page.

*Planner/Strategist – The ultimate early adopter. A person with one of those hard-to-define jobs that is looking for evidence of cultural change and translating the impact that said change will have on their clients’ businesses.


Bicycle Hotel In Norway Makes Commuting A Breeze

Design & Architecture
Technology Yesterday

Umbrella Tells You Whether It's Needed Before You Go Out

Opus One was designed by former Samsung engineers and offers a weather forecast via the flashing LED on top

Sustainability Yesterday

Biocomposite Skateboard Provides An Eco-Friendly Ride

The Uitto is an eco-friendly skate deck crafted from Norwegian wood fibers


Get PSFK's Related Report: Future of Automotive

See All
Work Yesterday

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Syndicated Yesterday

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades

Related Expert

Nick Barham

Progressive Advertising Creative

Entertainment Yesterday

Tripod Lets You Make Snapchat Videos Hands-Free

The Camkix kit lets you record wirelessly from any angle

IoT Yesterday

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Yesterday

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Yesterday

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Yesterday

What Material Research In Beirut Bodes For Our Waste Crisis

Might building furniture and lights out of rose petals and coffee grounds point to more sustainable modes of living, as seen in Beirut Design Week?

Social Media Yesterday

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Yesterday

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

Fashion Yesterday

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Gaming & Play Yesterday

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working


Conference Built Around Report Launch

Children Yesterday

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Yesterday

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Yesterday

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

No search results found.