Protestors are placing Consumer Alert cards above Hershey’s products as part of a larger campaign imploring the chocolate giant to stop tainting their chocolate with child labor abuse.
Chocolate: Its sweet flavor melts in your mouth, makes you a little bit happier and…abuses children!? It’s been over a decade since chocolate companies have vowed to end child labor and trafficking in cocoa supply chains, but one of biggest chocolate giants is still enforcing child labor to make its treats. Non-profit groups Global Exchange, Green America, International Labor Rights, and Oasis have joined together begging Hershey’s to abandon labor practices and move to sell Fair Trade Certified cocoa. Their campaign, called ‘Hershey: Raise The Bar!,’ have already launched protests, an online Change.org petition with over 13,000 signatures, and a documentary called The Darker Side Of Chocolate. According to Mashable, over 42,000 people “have taken action by sending emails, postcards and petitions, as well as making phone calls to the company asking it to end child labor.”
In an effort to increase involvement, Raise The Bar! has started a new initiative called “We Want More From Our S’Mores” just in time for Hershey’s campaign for National S’Mores Day on August 10th. The initiative is asking consumers to print out consumer action cards to place atop Hershey S’Mores products in local grocery stores and convenience stores. Each card comes with a QR tag that leads consumers to more information about how they can get involved in the movement to get Hershey’s to sell Fair Trade Chocolate. The card’s information is more than enough to turn any sweet tooth into a sour taste.
The QR tags are a smart way to keep the fliers on the shelves while allowing consumers to walk away with the information on their phones. This way, more people can see the message and really push Hershey’s to upgrade their labor practices.
Photo Credit: Raise The Bar, Hershey