menu

QR Codes Help Protest Hershey’s Child Labor Practices

QR Codes Help Protest Hershey’s Child Labor Practices
Advertising

Protestors are placing Consumer Alert cards above Hershey's products as part of a larger campaign imploring the chocolate giant to stop tainting their chocolate with child labor abuse.

Valentina Park
  • 15 july 2011

Chocolate: Its sweet flavor melts in your mouth, makes you a little bit happier and…abuses children!? It’s been over a decade since chocolate companies have vowed to end child labor and trafficking in cocoa supply chains, but one of biggest chocolate giants is still enforcing child labor to make its treats. Non-profit groups Global Exchange, Green America, International Labor Rights, and Oasis have joined together begging Hershey’s to abandon labor practices and move to sell Fair Trade Certified cocoa. Their campaign, called ‘Hershey: Raise The Bar!,’ have already launched protests, an online Change.org petition with over 13,000 signatures, and a documentary called The Darker Side Of Chocolate. According to Mashable, over 42,000 people “have taken action by sending emails, postcards and petitions, as well as making phone calls to the company asking it to end child labor.”

In an effort to increase involvement, Raise The Bar! has started a new initiative called “We Want More From Our S’Mores” just in time for Hershey’s campaign for National S’Mores Day on August 10th. The initiative is asking consumers to print out consumer action cards to place atop Hershey S’Mores products in local grocery stores and convenience stores. Each card comes with a QR tag that leads consumers to more information about how they can get involved in the movement to get Hershey’s to sell Fair Trade Chocolate. The card’s information is more than enough to turn any sweet tooth into a sour taste.

The QR tags are a smart way to keep the fliers on the shelves while allowing consumers to walk away with the information on their phones. This way, more people can see the message and really push Hershey’s to upgrade their labor practices.

To get involved with the movement, please visit their site and their Change.org profile.

Raise The Bar

Photo Credit: Raise The Bar, Hershey

Advertising
Trending

PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Media & Publishing Yesterday

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Yesterday

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Yesterday

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes

Design Yesterday

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Yesterday

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 24, 2016

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Beauty Yesterday

Design Your Own Custom Watch Faces

Customize your wrist device with Garmin's new app that lets you display personalized images or patterns

Syndicated Yesterday

How The Olympics Taught Us Lessons In Cloud Analytics

Dan Vesset, group VP for analytics and information management at IDC, tells how cloud-based business analytics support decision-making

Beauty Yesterday

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

Arts & Culture Yesterday

Artist Shuts Down Sexist Comments By Turning Them Into Images

Rora Blue explores social stigma in a photo series titled 'Handle With Care'

Arts & Culture Yesterday

Japanese Face Wash Creates A Perfect Rose Every Time

Kanebo's latest addition to the Evita line includes an application that dispenses cleanser in the shape of a flower

PSFK LABS REPORT

Innovation Debrief: Boston
Business Concepts Born In 'The Hub'
AVAILABLE NOW

Mobile Yesterday

Twitter Bot Will Warn You If You Are A Troll

An online tool developed out of Intel's Hack Harassment movement helps filter out or notify cyber bullies

Retail Yesterday

Passengers Can Now Earn Airline Miles For Sharing Their Location Data

The Frequent Flyer app measures background data and gives travelers points that can be exchanged for tickets with participating airlines

Advertising Yesterday

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

No search results found.