QR Codes Help Protest Hershey’s Child Labor Practices

QR Codes Help Protest Hershey’s Child Labor Practices

Protestors are placing Consumer Alert cards above Hershey's products as part of a larger campaign imploring the chocolate giant to stop tainting their chocolate with child labor abuse.

Valentina Park
  • 15 july 2011

Chocolate: Its sweet flavor melts in your mouth, makes you a little bit happier and…abuses children!? It’s been over a decade since chocolate companies have vowed to end child labor and trafficking in cocoa supply chains, but one of biggest chocolate giants is still enforcing child labor to make its treats. Non-profit groups Global Exchange, Green America, International Labor Rights, and Oasis have joined together begging Hershey’s to abandon labor practices and move to sell Fair Trade Certified cocoa. Their campaign, called ‘Hershey: Raise The Bar!,’ have already launched protests, an online petition with over 13,000 signatures, and a documentary called The Darker Side Of Chocolate. According to Mashable, over 42,000 people “have taken action by sending emails, postcards and petitions, as well as making phone calls to the company asking it to end child labor.”

In an effort to increase involvement, Raise The Bar! has started a new initiative called “We Want More From Our S’Mores” just in time for Hershey’s campaign for National S’Mores Day on August 10th. The initiative is asking consumers to print out consumer action cards to place atop Hershey S’Mores products in local grocery stores and convenience stores. Each card comes with a QR tag that leads consumers to more information about how they can get involved in the movement to get Hershey’s to sell Fair Trade Chocolate. The card’s information is more than enough to turn any sweet tooth into a sour taste.

The QR tags are a smart way to keep the fliers on the shelves while allowing consumers to walk away with the information on their phones. This way, more people can see the message and really push Hershey’s to upgrade their labor practices.

To get involved with the movement, please visit their site and their profile.

Raise The Bar

Photo Credit: Raise The Bar, Hershey


Boeing Wants To Make Your Flight Better With Cloud And Star Projections

Arts & Culture Today

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Today

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap


Get PSFK's Related Report: Future of Automotive

See All
Social Media Today

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Today

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Fitness / Sport Today

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Today

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Today

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Latin America Today

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

Automotive Today

Bike-Share Program Helps Students Save Money And Get To Class On Time

Zipcar and Zagster are creating sponsored programs across 500 U.S. college campuses

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better


Future Of Work
Cultivating The Next Generation Of Leaders

Advertising Today

Lancôme’s Newest Campaign Stars A Domestic Abuse Survivor

Rosie Batty is the new face of the Love Your Age series, and is using the platform to bring awareness to a prevalent and deadly problem

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.