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Secrets Of A Killer Media Buyer: The Series

Secrets Of A Killer Media Buyer: The Series
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What new challenges do media buyers face in the midst of our hyper-digital age? We hear from the experts.

Dory Carr-Harris, PSFK
  • 15 july 2011

Every day we become more and more dependent on our mobile devices and the stream of digital content that they feed us. In light of this changing media landscape, PSFK decided to go to the people who deal with monetizing the creation and distribution of this content for a living. The result is ‘Secrets of a Killer Media Buyer,’ a video series that will debut on PSFK over the next week. Covering the themes Future SuccessCreativityCollaborationCuriosity andAdaptability., we talk to the people who know best about how the job of the Media Buyer has changed, and what you’ve got to have to rise to the top. A few choice words from the experts below:

It’s really interesting what’s happening in the startup space with people putting up an idea on a web page and asking others if they are interested in the concept. I think it’s really fascinating, that users are going to be able to really steer the direction that companies have in the future.

—Nicole Newville, Vice President of Brand and Media Planning/Space 150

I think the most successful medium is actually one that is a 360 degree strategy; one that includes everything. So it’s a little bit social, it’s a little bit of display, it’s a little bit of search. And what makes it so successful is that you can measure it and you can see how all of those things play into each other so you can learn upon them for future strategies.

—Kristina DiMatteo, Associate Director of Client and Media Strategy/Morpheus Media

I don’t think you can ever get so bogged down that you’re not learning anymore. Because there’s just so much out there. It’s hard to keep up with it. But take the time to go out, read blogs, meet with different publishers, go to conferences and just absorb as much as you can. Because there’s never going to be a day where you know everything.

—Lindsay Wong, Associate Media Director/Razorfish

You can’t be anywhere without your partners. Your partners have an audience. Your partners have tools and utilities.

—Jordan Bitterman, Senior Vice President, Media Marketing Strategy/Digitas

Things used to be relatively simple. You ran an ad and if people clicked on it, that was great. And now, you really have to think about how your recommendations are going to integrate with the creative side; how they’re going to integrate with content on the site; how they may be able to drive to another element of the marketing mix and drive engagement there.

—Sarah Sikowitz, Group Media Director/360i

Check back each day next week for a new video and some more enlightening comments from the industry’s top dogs.

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