menu

SECRETS OF FUTURE SUCCESS: The Cutting Room Floor

SECRETS OF FUTURE SUCCESS: The Cutting Room Floor
Advertising

Choice quotations that didn't make it into the video series will tell you everything you need to know to be a successful buyer in our changing media landscape.

Caroline Ku
  • 18 july 2011

 

When creating our new series Secrets Of A Killer Media Buyer, we had so many great sound bites that didn’t make it to the final cut. Check out some more of the essential tips, advice and analysis that will be key for understanding and making it, in the world of the media buyer.

 

What do you think is the next frontier in media buying?

I think data is going to be a huge thing. Every conference I went to last year was about networks and exchanges and real-time bidding. Mobile devices and tablets are really going to be another layer on top of all that.

—Lindsay Wong, Associate Media Director/Razorfish NYC

There’s a few things I think are going on as the next frontier in media. First is data. There’s a real tension right now between data and privacy. It’s going to be sticky and messy, and it’s going to go on for a very long time.

—Jordan Bitterman, Senior┬áVice President in Media, Marketing and Content/Digitas

There will be no such thing as order-takers in the future of media industry, because all those order-takers are going to be working finance desk trading jobs; trading media; not rationalizing media, and not being innovative with media. They’re going to put into these platforms that we’re seeing right now.

—K-Yun Steele, Vice President/Zenith Interactive

How has online advertising changed the job of the media buyer?

“Things used to be relatively simple. You ran an ad and if people clicked on it, that was great. And now, you really have to think about how your recommendations are going to integrate with the creative side; how they’re going to integrate with content on the site; how they may be able to drive to another element of the marketing mix and drive engagement there.”

—Sarah Sikowitz, Group Media Director/360i

Why do you think so many larger agencies are collaborating with startups? Is this a trend?

“I think we’re living in a world where people have the tools to create viable businesses out of their home using sophisticated technology that they don’t need to build themselves. Groupon stared on a WordPress blog. People have the ability to create really amazing businesses based on their own ingenuity and knowledge of a very few simple digital tools. That trend simply isn’t going away.”

—Nicole Newville, Vice President of Brand and Media Planning/Space 150


Advertising
Trending

PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Media & Publishing Yesterday

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Yesterday

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home

Trending

Get PSFK's Latest Report: Future of Work

See All
Design Yesterday

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Yesterday

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes

Design Yesterday

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Yesterday

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed Yesterday

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 24, 2016

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Beauty Yesterday

Design Your Own Custom Watch Faces

Customize your wrist device with Garmin's new app that lets you display personalized images or patterns

Syndicated Yesterday

How The Olympics Taught Us Lessons In Cloud Analytics

Dan Vesset, group VP for analytics and information management at IDC, tells how cloud-based business analytics support decision-making

Arts & Culture Yesterday

Artist Shuts Down Sexist Comments By Turning Them Into Images

Rora Blue explores social stigma in a photo series titled 'Handle With Care'

Arts & Culture Yesterday

Japanese Face Wash Creates A Perfect Rose Every Time

Kanebo's latest addition to the Evita line includes an application that dispenses cleanser in the shape of a flower

Mobile Yesterday

Twitter Bot Will Warn You If You Are A Troll

An online tool developed out of Intel's Hack Harassment movement helps filter out or notify cyber bullies

PSFK LABS REPORT

Innovation Debrief: Boston
Business Concepts Born In 'The Hub'
AVAILABLE NOW

Retail Yesterday

Passengers Can Now Earn Airline Miles For Sharing Their Location Data

The Frequent Flyer app measures background data and gives travelers points that can be exchanged for tickets with participating airlines

Advertising Yesterday

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

Automotive Yesterday

Cadillac Concept Shows A Future Design Direction

The flagship sedan reveals the brand is continuing to hone and refine its luxury aesthetic

No search results found.