The cubic packaging design for the craft brewery’s new beer cans is popular with industry experts.
Sixpoint‘s introduction of four-packs of 16-ounce cans has proven a hit with wholesalers, retailers and customers alike. The cubic four-pack design was launched a couple of months ago by the brewery. Before then, the beer was only available on tap. They chose to go with cans over bottles, despite the fact that over 90% of craft beer is sold in six-packs of 12-ounce glass bottles. Brewmaster Shane Welch believes this dominant packaging format is poorly designed and the innovative style Sixpoint has chosen is better:
The cubic shape of our 16-ounce can four-pack leads to smart, efficient design that eases the burden for wholesaler, retailer, and the customer. The modular design of our four-pack is completely stackable. Contrast this with your standard six-pack, which is awkwardly shaped and cannot be stacked at all. Our modular design allows our retailers to make stable and attractive floor displays, as the cubes can easily be placed upon one another in a pyramid of inventory.