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Supermarket Encourages You To Buy With Your Nose

NetCost Market is using high-tech machines that pump artificial smells in their stores to get your mouth watering and your stomach growling.

Valentina Park
Valentina Park on July 18, 2011. @valentinajpark

If Homer Simpson walked into a NetCost Market in Brooklyn or Staten Island, he would most definitely drool and utter, ‘Mmm….Bacon.’

The Brooklyn supermarket chain has installed machines that pump a subtle, savory aroma of “Smoky Bacon” throughout its meat sections in their stores as a part of an olfactory-focused marketing campaign. The chain hopes that they can encourage their customers to buy the products. The experiment, which started in May, has been trying on several other scents such as strawberries and Lindt chocolate, and managers have since seen a gradual uptick in sales of the scent product. One NetCost spokeswoman even exclaimed, ‘Because of the scents, I think fruit sales probably up 7 to 8 percent.’ The chain plans on installing each of these machines in all of it stores in the near future. Looks like Homer Simpson isn’t the only one that smells food (bacon, specifically) and wanders in that direction.

NetCost Market Brooklyn

Thinking...