Your go-to source for new
ideas and inspiration
Tap Into Sephora’s Virtual World Of Beauty

Tap Into Sephora’s Virtual World Of Beauty

By Emma Hutchings on July 28, 2011

Beauty company Sephora‘s new iPad app has some innovative features to keep you up-to-date with all the latest trends. The free app has a magazine-like Beauty Report, with expert tips, animation and articles on hair, make-up, skincare and fragrances. There is also a social media hub where users can get real-time updates from social channels on Facebook, Twitter, YouTube and BeautyTalk.

A video library lets you watch expert how-to’s and discover new product innovations, and you can browse and buy products in the shop without having to leave the app. The clever Virtual Mirror feature transforms your iPad into a split-screen mirror and video player so you can watch how to achieve a certain look and follow along. This beauty app for the iPad presents the different aspects of social media, editorial and retail in one neat package.

Sephora

TOPICS:Electronics & Gadgets, Web & Technology
TAGS:
Emma Hutchings

Recent Articles By Emma Hutchings Follow Emma Hutchings via RSS

Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.

Comments