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Tap Into Sephora’s Virtual World Of Beauty

Tap Into Sephora’s Virtual World Of Beauty

New iPad app features catalogs, social media, how-to videos, virtual mirror and more.

Emma Hutchings

Beauty company Sephora‘s new iPad app has some innovative features to keep you up-to-date with all the latest trends. The free app has a magazine-like Beauty Report, with expert tips, animation and articles on hair, make-up, skincare and fragrances. There is also a social media hub where users can get real-time updates from social channels on Facebook, Twitter, YouTube and BeautyTalk.

A video library lets you watch expert how-to’s and discover new product innovations, and you can browse and buy products in the shop without having to leave the app. The clever Virtual Mirror feature transforms your iPad into a split-screen mirror and video player so you can watch how to achieve a certain look and follow along. This beauty app for the iPad presents the different aspects of social media, editorial and retail in one neat package.


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