The federal government is asking companies like Google, Microsoft and Apple to protect consumer privacy.

The federal government has put Google, Microsoft, Apple and other technology companies on notice: Give consumers a way to prevent advertisers from tracking their movements across the Web — or face regulation.

Yet for all its innovative know-how and entrepreneurial spirit, the technology industry has yet to agree on a simple, meaningful solution to protect consumer privacy on the Internet. Joelle Tessler/Associated Press.

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