The school taps into our love of social media by launching a Twitter-based scholarship contest.
The University of Iowa has recently unveiled a Twitter contest that challenged college aspirants to answer–in 140 characters or less–the following question: “What makes you an exceptional Tippie MBA candidate and full-time MBA hire? Creativity encouraged!” Applicants then tweet their answers or respond on Facebook, in lieu of a second application essay for the $37,000 scholarship. In a Twitter-intensive environment as ours, getting to the point and improving our eloquence on familiarity with in social media are two necessary skills. This contest takes advantage of our wired up world and let’s us benefit from it.