Free advertising from well-known and trusted online personas will spread the word across social networks about the Vogue brand and its clients.
Vogue has launched the ‘Influencer Network,’ a platform for advertisers who want their messages spread across social media. The panel of 1,000 influential women with an interest in fashion and an online following are asked to give feedback to clients about new products, fashion collections and ad content. They are also encouraged to discuss the products with followers on their social networking sites to raise awareness for the clients and for Vogue as well. They aren’t compensated for their efforts, so this sounds like a great idea for free advertising.