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Women Prefer eReaders, Men Want Tablets [Headines]

A gender difference in terms of digital ownership has emerged: research reveals that women are 52% more likely than men to own an eReader and men are 24% more likely than women to own a Tablet.

by Piers Fawkes, PSFK
  • 6 july 2011

A gender difference in terms of digital ownership has emerged: GfK MRI data reveal that women are 52% more likely than men to own an eReader and men are 24% more likely than women to own a Tablet. Drilling down to the brand level, women are 63% more likely than men to own an Amazon Kindle and twice as likely to own a Barnes & Noble Nook. Men, on the other hand, are 16% more likely to own an Apple iPad. GFK MRI

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