menu

Women Prefer eReaders, Men Want Tablets [Headines]

A gender difference in terms of digital ownership has emerged: research reveals that women are 52% more likely than men to own an eReader and men are 24% more likely than women to own a Tablet.

Piers Fawkes, PSFK
  • 6 july 2011

A gender difference in terms of digital ownership has emerged: GfK MRI data reveal that women are 52% more likely than men to own an eReader and men are 24% more likely than women to own a Tablet. Drilling down to the brand level, women are 63% more likely than men to own an Amazon Kindle and twice as likely to own a Barnes & Noble Nook. Men, on the other hand, are 16% more likely to own an Apple iPad. GFK MRI

+amazon
+Apple
+Electronics & Gadgets
+gender
+Headlines
+iPad
+Market Research
+men
+nook
+Retail
+technology
Trending

Wearable Serves As A Digital Guide For People With Visual Impairments

Baby Boomers
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Education Yesterday
Health Yesterday
No search results found.