With data on digital lifestyles in China often being too broad or too vague, we thought it was high time to take a deeper look into the digital lifestyles of the average Chinese youth between the ages of 18 and 30.
We interviewed 550 youth in major Chinese Tier 1 and 2 cities in an attempt to better understand the behaviors, needs and habits of young Chinese digital consumers. As it turns out, ninety-two percent of the respondents recently bought a new mobile device or computer. We also found that the younger generation is spending far more time on their phones than their older peers who still feel more comfortable with their computers. When asked to choose between their mobile phone and computer, over seventy-five percent of users under 22 years old would give up their computer. Fifty-eight percent of those between 22 and 30 years old would do the same.
Zhong Yuan, a 22-year-old student from Shanghai, commented:
My cellphone is absolute necessary for my day-to-day communication, while my computer is more like an entertainment station for me now.
In addition, Chinese youth are purchasing smartphones more than any other digital device and are more likely to state that they need their phone for add-on functionality and apps (productivity apps, book reading apps, etc.) verses members of older generations who still view the phone as a basic communications device.
Check out the full infographic for more highlights from our Q2 Digital Lifestyles Report.
enovate is a Shanghai based, Chinese youth-focused, insights and trends agency. For an opportunity to learn more about the digital lifestyles of Chinese youth through our Q2 Digital Lifestyles Report, click here or contact us directly.