Youth Digital Lifestyles In China Explained [Infographic]

Youth Digital Lifestyles In China Explained [Infographic]

A new diagram illustrates how different demographic are consuming mobile technology in China.

  • 27 july 2011

With data on digital lifestyles in China often being too broad or too vague, we thought it was high time to take a deeper look into the digital lifestyles of the average Chinese youth between the ages of 18 and 30.

We interviewed 550 youth in major Chinese Tier 1 and 2 cities in an attempt to better understand the behaviors, needs and habits of young Chinese digital consumers. As it turns out, ninety-two percent of the respondents recently bought a new mobile device or computer. We also found that the younger generation is spending far more time on their phones than their older peers who still feel more comfortable with their computers. When asked to choose between their mobile phone and computer, over seventy-five percent of users under 22 years old would give up their computer. Fifty-eight percent of those between 22 and 30 years old would do the same.

Zhong Yuan, a 22-year-old student from Shanghai, commented:

My cellphone is absolute necessary for my day-to-day communication, while my computer is more like an entertainment station for me now.

In addition, Chinese youth are purchasing smartphones more than any other digital device and are more likely to state that they need their phone for add-on functionality and apps (productivity apps, book reading apps, etc.) verses members of older generations who still view the phone as a basic communications device.

Check out the full infographic for more highlights from our Q2 Digital Lifestyles Report.

enovate is a Shanghai based, Chinese youth-focused, insights and trends agency. For an opportunity to learn more about the digital lifestyles of Chinese youth through our Q2 Digital Lifestyles Report, click here or contact us directly



What Material Research In Beirut Bodes For Our Waste Crisis

Design & Architecture
Technology Today

Umbrella Tells You Whether It's Needed Before You Go Out

Opus One was designed by former Samsung engineers and offers a weather forecast via the flashing LED on top

Sustainability Today

Biocomposite Skateboard Provides An Eco-Friendly Ride

The Uitto is an eco-friendly skate deck crafted from Norwegian wood fibers


Get PSFK's Related Report: Future of Automotive

See All
Work Today

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Syndicated Today

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades

Related Expert

Amber Venz Box

Retail, Mobile, Social

Entertainment Today

Tripod Lets You Make Snapchat Videos Hands-Free

The Camkix kit lets you record wirelessly from any angle

IoT Today

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Today

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Yesterday

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Social Media Today

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Today

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

Fitness & Sport Today

Bicycle Hotel In Norway Makes Commuting A Breeze

The energy efficient space was designed to help the city of Lillestrøm get closer to their environmental goals by encouraging people to ride their bike

Fashion Today

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Retail Today

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process


Conference Built Around Report Launch

Gaming & Play Today

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

Children Today

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Today

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

No search results found.