Youth Digital Lifestyles In China Explained [Infographic]

Youth Digital Lifestyles In China Explained [Infographic]

A new diagram illustrates how different demographic are consuming mobile technology in China.

  • 27 july 2011

With data on digital lifestyles in China often being too broad or too vague, we thought it was high time to take a deeper look into the digital lifestyles of the average Chinese youth between the ages of 18 and 30.

We interviewed 550 youth in major Chinese Tier 1 and 2 cities in an attempt to better understand the behaviors, needs and habits of young Chinese digital consumers. As it turns out, ninety-two percent of the respondents recently bought a new mobile device or computer. We also found that the younger generation is spending far more time on their phones than their older peers who still feel more comfortable with their computers. When asked to choose between their mobile phone and computer, over seventy-five percent of users under 22 years old would give up their computer. Fifty-eight percent of those between 22 and 30 years old would do the same.

Zhong Yuan, a 22-year-old student from Shanghai, commented:

My cellphone is absolute necessary for my day-to-day communication, while my computer is more like an entertainment station for me now.

In addition, Chinese youth are purchasing smartphones more than any other digital device and are more likely to state that they need their phone for add-on functionality and apps (productivity apps, book reading apps, etc.) verses members of older generations who still view the phone as a basic communications device.

Check out the full infographic for more highlights from our Q2 Digital Lifestyles Report.

enovate is a Shanghai based, Chinese youth-focused, insights and trends agency. For an opportunity to learn more about the digital lifestyles of Chinese youth through our Q2 Digital Lifestyles Report, click here or contact us directly



Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Technology Today

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing

Retail Today

Runners Are Delivering Groceries To Parisians

French supermarket Carrefour partnered with a running group for fast and memorable deliveries


Get PSFK's Related Report: Future of Automotive

See All
Gaming & Play Today

DIY Kits Let You Create Your Own Cameras And Speakers

Computer-building startup Kano has entered the IoT space with a new set of original products

Related Expert

Mike Moloney

Creative Filmmaking

Automotive Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car

Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Entertainment Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Retail Yesterday

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

No search results found.