menu

5th Distilled Reinvents The Gin Market

5th Distilled Reinvents The Gin Market
Retail

In an effort to change gin's reputation as a spirit and enlarge its imbibing audience, 5th Distilled Gin underwent a product reformulation and packaging redesign.

Alice Chan
  • 8 august 2011

5th Distilled Gin, a gin brand by Sorel, is aiming to overhaul the gin market though product reformulation and an elegant and simple package redesign. The set of three different spirits dubbed “Water,” “Fire,” and “Earth” are infused with flavors such as citrus and red fruits. Redesigned clear bottles reveal the tinted gin reformulated to various colors.

Trending

Nike Self-Lacing Shoes Prove The Future Is In Automation

Fashion
PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

No search results found.