When we hear the word chair, we think of a flat seat with back support that is raised off the floor by four legs. In its most practical sense, a chair allows us to take a break from standing. But industrial design has allowed us to demand more from a chair, most importantly comfort.
But if you’ve ever read Goldilocks and The Three Bears, you’ll know that not every chair is as comfortable as the next. People sitting in uncomfortable chairs tend to shift around, trying to find a position they can hold without truly noticing that they’re sitting in…an uncomfortable chair.
So what would a chair that is specifically designed for comfort and relaxation look like? Richard Clarkson and his design team have come up with the Cradle Chair that looks like a basket and feels like sitting in the cupped hands of a big friendly giant.
The idea to create a spherical rocking chair came directly from research done on children with Rhythmic Movement Disorder (RMD), and the calming effect rocking can have for those kids that suffer from autism. The team started to design a chair to fit these needs. But it didn’t take long for them to realize that rocking is a motion that is universally appreciated. By doing specialized research about a specific, targeted group, the company was actually able to create a chair that appeals to all people.
Babies yearn for the arms of their parents to cradle them to sleep. Kids adore rocking horses and swing sets, and everyone can appreciate napping in a hammock.
Watch the second segment of the Future of PR Series, ‘From Generalists To Specialists’, to learn how Golin Harris is breaking the traditional PR model.