A Closer Look At BERG’s Design Thinking Process [Video]

As BERG was recently featured in the Talk To Me exhibit at New York’s MoMA and in the New York Times, we thought we would republish the video of a talk given by Matt Jones, a partner at the London-based future-forward design shop.

At the PSFK CONFERENCE LONDON held late last year, Matt Jones, Director of Design at BERG, talks about about design, technology and personal inspiration which fuels therich thinking behind his firm’s work.

A few interesting highlights from the video:

• A point of view is sometimes more important than the story.
• How certain bits of information are not allowed to fall out of our culture.
• The ideas of mitochondrial DNA and atemporality.

The NY Times comments about their work:

The underlying premise of Berg’s work and that of other tech-savvy designers in “Talk to Me” is that technology has tremendous potential to enhance our lives, if — and it is a big if — it can be “translated” into forms that make it useful, attractive and accessible. Otherwise even the most promising technological advances risk seeming so opaque and intimidating that we will not make the most of them.

BERG

More PSFK CONFERENCE LONDON videos