menu

Ads Tailored Based On Recognized Demographics

Ads Tailored Based On Recognized Demographics
Advertising

Digital advertising technology is being tested in Tokyo that recognizes age and gender and uses that information to tailor advertising content to individual viewers.

Piers Fawkes, PSFK
  • 3 august 2011

Digital advertising technology is being tested in Tokyo that recognizes age and gender and uses that information to tailor advertising content to individual viewers. Developed by NEC corporation from Japan, cameras embedded in digital billboards use facial recognition technology to estimate age within 10 years, judge viewer interest levels and record the duration of viewer engagement with the advertisement. The technology aims to improve marketing relevancy and provides real-time feedback to the advertiser.

NEC

As featured in the Future of Retail report.

Trending

Perrier-Jouët Lounge Includes Grape Skin 3D-Printed Champagne Bowl

Advertising
Related Expert

Leslie Dewan

Nuclear Power, Sustainability, Engineering

Asia december 9, 2016
PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

No search results found.